Facts Versus Feelings Isn’t The Way To Think About Communicating Science

Facts versus feelings isn’t the way to think about communicating science

By John Cook, Research Assistant Professor, Center for Climate Change Communication, George Mason University and Sander van der Linden, Director, Cambridge Social Decision-Making Lab, University of Cambridge. The message might not come through if you put all your communication eggs in one theoretical basket. buydeephoto/Shutterstock.com In a world where “post-truth” was 2016’s word of the year,…

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